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Online MBA In Marketing Management From Kurukshetra University
Kurukshetra University Online MBA Marketing Management is a 2-year postgraduate program designed to develop advanced skills in marketing strategies, consumer behavior, brand management, digital marketing, and sales management. The program combines theoretical knowledge with practical projects, case studies, and virtual workshops, preparing graduates for careers in marketing, brand management, digital marketing, sales, and corporate strategy.
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- Overview
- Eligibility & Duration
- Syllabus
- Top Universities
- Admission Process
- Career Scope
- FAQ
Online MBA in Marketing Management Overview
What Is Online MBA Marketing Management?
The Online MBA Marketing Management program is a 2-year postgraduate course providing in-depth knowledge of marketing strategies, consumer behavior, brand management, digital marketing, and sales management.
It integrates theoretical concepts with practical projects, case studies, and virtual workshops, equipping students with the analytical and managerial skills required for careers in marketing, brand management, digital marketing, sales, and corporate strategy.
Online MBA Marketing Management Program Highlights
The program spans 2 years (4 semesters) covering core MBA subjects, marketing principles, digital marketing tools, market research, and elective courses.
Students gain expertise in marketing strategy, consumer insights, brand management, advertising, sales management, and decision-making strategies, preparing them for high-demand roles in marketing, sales, and corporate management sectors.
Given that, here is an overview of the entire program:-
OnlineMBA in Marketing Management Eligibility Criteria And Duration
The Online MBA Marketing Management program at Kurukshetra University enhances skills in marketing strategy, consumer behavior, digital marketing, and brand management while offering flexible online learning. Below are the eligibility and duration details:
Eligibility Criteria for Online MBA Marketing Management
- Educational Qualification :- Graduation in any discipline from a recognized university with minimum 50% marks.
- Minimum Marks Requirement :- A minimum of 50% aggregate marks is generally preferred. Relaxations may apply as per university norms.
- Work Experience (Optional) :- Professional experience in marketing, sales, or management is advantageous but not mandatory.
Note:- Eligibility criteria may vary slightly; candidates should verify details on the official university website.
Duration of Online MBA Marketing Management Course
- Standard Duration :- The program spans 2 years, structured into 4 semesters.
- Program Structure :- Covers marketing management, consumer behavior, digital marketing, brand management, strategy, and sales.
- Flexible Completion Timeline :- Students may complete the program within 2 to 4 years depending on pace and convenience.
- Accelerated Learning Option :- Fast-track learning options may be available for dedicated learners aiming to complete the course earlier.
Advantages of Pursuing Online MBA Marketing Management at Kurukshetra University
The Online MBA Marketing Management program provides career-focused education for graduates and professionals aiming to excel in marketing, strategy, and business leadership.
Why Choose an Online MBA Marketing Management at Kurukshetra University?
The Online MBA Marketing Management is ideal for students and professionals seeking advanced expertise in marketing, branding, and business strategy.
- Advanced Marketing & Business Skills: Develop essential skills in marketing strategy, digital marketing, consumer behavior analysis, and brand management.
- Industry-Relevant Curriculum: Learn through projects, case studies, and practical exercises in marketing, sales, and strategic management.
- High Employability: Graduates are prepared for roles in marketing management, brand strategy, digital marketing, and consulting.
- Pathway to Senior Roles: Prepares students for leadership positions such as Marketing Manager, Brand Manager, Digital Marketing Lead, and Business Development Manager.
Online MBA in Marketing Management Syllabus
Online MBA Marketing Management Subjects and Syllabus
The Online MBA Marketing Management program at Kurukshetra University provides a comprehensive understanding of marketing, consumer behavior, brand management, and digital marketing strategies.
This structured program integrates theoretical knowledge with practical applications, equipping students with managerial, analytical, and problem-solving skills for corporate, marketing, and consulting careers.
How Are Online MBA Marketing Management Exams Conducted?
Examinations are conducted through a secure and proctored online system to maintain academic integrity.
Assessments include case studies, projects, assignments, quizzes, and end-term examinations to evaluate conceptual understanding and practical marketing skills.
Online Proctored Exams :
All examinations are remotely monitored to ensure transparency and authenticity.
Continuous Evaluation :
Assignments, case studies, and project submissions are part of continuous assessment throughout the semester.
Project-Based Learning :
Students complete real-world marketing projects to demonstrate applied management and decision-making skills.
Time-Bound Assessments :
Each exam and project submission has fixed deadlines and automated evaluations through the LMS.
Virtual Presentations :
Students present their final projects and viva sessions online before faculty panels.
Online MBA in Marketing Management Course Top Universitites
Best Online MBA Marketing Management Colleges & Universities in India
Looking to advance your career in marketing, sales, and brand management? Kurukshetra University Online offers a comprehensive Online MBA Marketing Management program designed for learners aiming to master marketing strategy, digital marketing, consumer behavior, and analytics-driven marketing decisions.
The program integrates core MBA subjects with advanced marketing courses in brand management, international marketing, retail management, digital marketing, and marketing analytics, preparing graduates for careers in marketing, consulting, sales management, and corporate strategy.
NOTE :
Admission requirements may vary by university. Many institutions provide direct admission based on graduation marks, while some may require entrance tests, case study assessments, or interviews.
Entrance Exams for Online MBA Marketing Management Programs
Many universities, including Kurukshetra University Online, admit students based on graduation performance in any discipline. Some institutions may conduct online aptitude tests, case study assessments, or interviews to evaluate quantitative, analytical, and managerial skills.
Common Entrance Assessments (If Applicable)
University-Specific Online Tests
Some universities conduct online assessments to evaluate knowledge in business management, marketing, and decision-making.
Case Study or Project Assessment
Applicants may be asked to analyze business problems, interpret marketing data, or complete case studies to demonstrate analytical and problem-solving skills.
These assessments typically evaluate quantitative aptitude, logical reasoning, data interpretation, and business knowledge.
Tips to Prepare for MBA Marketing Management Entrance Assessments (If Required)
If your chosen Online MBA Marketing Management program requires an entrance test or case study assessment, here are strategies to prepare effectively:
Strengthen Quantitative and Analytical Skills :
Revise statistics, data analysis, and problem-solving techniques relevant to marketing decisions.
Enhance Logical Reasoning & Data Interpretation :
Practice case studies, charts, tables, and scenario-based marketing questions to improve analytical thinking and decision-making.
Review Core MBA & Marketing Concepts :
Familiarize yourself with management principles, marketing strategy, consumer behavior, sales management, and operations concepts.
Solve Sample Case Studies & Mock Tests :
Attempt previous marketing case studies, mock tests, and scenario-based exercises to build confidence and accuracy.
Stay Updated with Marketing & Industry Trends :
Keep abreast of corporate marketing news, digital marketing trends, consumer behavior reports, and emerging technologies impacting business decisions.
Online MBA in Marketing Management Admission Process
Admission Process for Online MBA Marketing Management
Admission to Kurukshetra University Online MBA Marketing Management is fully online, transparent, and designed for convenience.
Applicants should check the official university portal regularly for updates on admission schedules, eligibility, and fee details.
Research and Program Selection :
Explore the Kurukshetra University Online MBA Marketing Management program. Review the curriculum, marketing projects, and case study workshops to ensure the program aligns with your academic and professional goals.
Check Admission Requirements :
Ensure you meet the eligibility criteria: graduation in any discipline with minimum 50% marks from a recognized university.
Prepare Required Documents :
Collect academic transcripts (graduation mark sheets and certificate), government-issued ID proof, passport-size photographs, transfer/migration certificate, and any additional documents specified by the university.
Application Submission :
Complete the online application form available on the Kurukshetra University Online portal. Upload all required documents and submit the application.
Application Review and Admission Decision :
The admissions team will verify your documents and application. Eligible candidates will receive confirmation of admission via email or through the university student portal.
Acceptance and Enrollment :
After receiving the admission offer, confirm your seat by paying the registration and semester fee as per university guidelines and follow the enrollment instructions to officially join the program.
Who Can Apply for Online MBA Marketing Management?
The Online MBA Marketing Management program is ideal for graduates and professionals aiming to build advanced knowledge in marketing, branding, digital strategies, and sales management.
Graduates from Any Discipline
Candidates who have completed graduation in any discipline with minimum 50% marks.
Working Professionals
Employees in marketing, sales, consulting, IT, or corporate sectors seeking to enhance their marketing strategy, digital marketing, and brand management skills.
Career Switchers
Graduates from other streams who want to transition into marketing, brand management, or digital marketing roles.
Aspiring Marketing Professionals
Learners aiming to develop expertise in marketing, digital strategies, brand management, and sales for careers in corporate, consulting, or entrepreneurial ventures.
Eligibility criteria may vary slightly; applicants should check the official portal for latest updates.
Is an Online MBA Marketing Management from Kurukshetra University Valid for Jobs?
Yes, the Online MBA Marketing Management degree is UGC-approved and recognized by corporates, marketing firms, consulting companies, and sales organizations.
The program equips students with skills in marketing strategy, digital marketing, brand management, sales management, and business decision-making, making them suitable for roles like Marketing Manager, Brand Manager, Digital Marketing Analyst, Sales Manager, and Strategy Consultant.
Online MBA in Marketing Management Career Scope
The Online MBA Marketing Management program equips students with advanced skills in marketing strategy, brand management, digital marketing, consumer behavior, sales management, and strategic decision-making.
Graduates can pursue careers in marketing, sales, digital marketing, brand consulting, retail management, and business development.
The program also prepares students for senior roles such as Marketing Manager, Brand Manager, Digital Marketing Manager, Sales Head, and Business Development Manager across corporate, retail, and consulting sectors.
Top Recruiters Hiring Kurukshetra University Online MBA Marketing Management Graduates
FAQ's | Frequently Asked Questions
Yes, Kurukshetra University Online MBA Marketing Management is UGC-recognized and accepted across corporate organizations, marketing firms, IT companies, and consulting agencies.
Graduates can work as Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Managers, Marketing Analysts, or pursue higher studies such as certifications in Digital Marketing, Brand Management, or Executive MBA programs.
Yes, the flexible online format with live and recorded lectures, assignments, case studies, and marketing projects makes it convenient for working professionals and graduates aiming to upskill in marketing strategy, digital marketing, and brand management.
The program emphasizes practical application through marketing projects, case studies, real-world business scenarios, market research exercises, and strategic assignments to enhance analytical and problem-solving skills.
Applicants must have a graduation degree in any discipline from a recognized university with minimum 50% marks. The program duration is 2 years (4 semesters) with flexible completion timelines.
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